In the digital age, live performance organisations must deal with the online environment, be it in the context of their own website, streaming activities and on-demand services, online ticketing services, or online archives.
Digital services can create a real added value to the live experience and play a crucial role when it comes to widening the audiences, building up communities and including all parts of society. Online tools, such as apps that translate a theatre play in real time or display the text of the spoken word, allow a wider group of people to access a performance.
In the context of the 2018 European Year of Cultural Heritage, discussions around the digitisation of cultural heritage have been high on the agenda of the European institutions and live performance organisations. Pearle* actively participated in the dialogue with the Commission, highlighting the importance of intangible heritage in the context of EU policy making.