Launched by Eurosonic’s Friday keynoter, MCT-Agentur’s Scumeck Sabottka, "Stop Touting: A Guide to Personalised Tickets in Europe" includes a step-by-step on how to implement a tout-proof personalised tickets system. It shows how ticket personalisation can be done successfully and straightforwardly, without risking long entry queues or putting your reputation as an agent or promoter on the line.
The guide also surveys the landscape across Europe, including:
Download the guide for free from: http://bit.ly/FEATAntiToutGuide
FEAT would like to thank all who contributed to this project, including Pearle* — Live Performance Europe. Pearle* has been partnered with FEAT to tackle illicit secondary ticketing at the EU level.
The guide is published at a time when the EU is reviewing rules on online platforms in the context of the proposed Digital Services Act.
Worth an estimated €2.7bn in 2019, the secondary ticketing market was valued at €1.66bn in 2020 for Europe in spite of the pandemic, and is predicted to grow to €2.29bn by 2023 (Intellectual Research Partners).
More information about FEAT can be found on its website.